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Founder positioning strategy
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5 Angles for Founder Storytelling
Generates five distinct narrative angles or themes for a founder to use in their personal branding and communications, each emphasizing…
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4-Step Founder Narrative Development
Guides the user through a structured, multi-step process to develop a compelling founder narrative that supports their desired positioning.
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Founder Persona & Positioning Framework
Creates a fill-in-the-blanks template to guide a founder in defining their unique professional persona and crafting a strategic positioning statement.
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The Strategic Brand Whisperer
Adopts the persona of an intuitive brand strategist who helps founders uncover their authentic personal brand and translate it into…
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Founder Positioning Effectiveness Rubric
Provides a rubric to assess the effectiveness and consistency of a founder’s existing public positioning, identifying strengths and areas for…
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Founder Positioning Path Selector
Creates a decision tree to guide a founder through different strategic paths for developing or refining their positioning based on…