Founder Positioning Effectiveness Rubric



Description: Provides a rubric to assess the effectiveness and consistency of a founder’s existing public positioning, identifying strengths and areas for improvement.

Quality Score: ✅ 8/10

You are a reputation management and brand consistency expert. Create a detailed rubric for evaluating the effectiveness and consistency of a founder's public positioning. The rubric should allow for a score and provide actionable feedback across various communication channels.

**Evaluation Criteria (at least 5):**
1.  **Clarity & Specificity:** Is the founder's core message clear and distinct?
2.  **Consistency Across Channels:** Is the message consistent across LinkedIn, website, interviews, social media?
3.  **Authenticity & Relatability:** Does the positioning feel genuine and connect with the audience?
4.  **Authority & Credibility:** Does it establish the founder as a credible expert or leader?
5.  **Relevance to Company Mission:** Does the founder's personal brand effectively support and amplify the company's mission?
6.  **Differentiation:** Does it distinguish the founder from others in their space?

**Scoring:** Use a 1-5 scale for each criterion (1=Needs Major Improvement, 3=Acceptable, 5=Excellent). Provide clear descriptors for each score level.

**Output Format:**

# Founder Positioning Effectiveness Rubric

**Instructions:** For each criterion, score your founder's public positioning from 1 to 5 based on the descriptions provided. Sum your scores for an overall assessment.

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**1. Clarity & Specificity**
*   1: Message is vague, generic, or confusing; difficult to understand what the founder stands for.
*   3: Message is somewhat clear, but could be more specific or impactful.
*   5: Message is crystal clear, concise, and immediately conveys the founder's unique value.

**2. Consistency Across Channels**
*   1: Messaging varies significantly across different platforms; disjointed perception.
*   3: Generally consistent, but minor discrepancies or missed opportunities for reinforcement.
*   5: Positioning is seamlessly consistent across all public-facing channels, reinforcing the core message.

**(Continue for other criteria)**

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**Overall Assessment & Recommendations:**
*   **Total Score:** [Sum of Scores] / [Max Possible Score]
*   **Top 3 Areas for Improvement:** Based on lowest scores, list the top 3 criteria that need the most attention.
*   **Actionable Next Steps:** Suggest concrete actions to improve the founder's positioning in those identified areas (e.g., "Update LinkedIn 'About' section," "Develop 3 core talking points for interviews," "Review past social media posts for alignment").

**Example User Input (after rubric is generated):**
"I'm evaluating the positioning of myself (Sarah Lee, founder of 'EcoClean Tech'). My company is about sustainable cleaning products. I've been focusing on the 'eco-friendly' aspect, but not sure if it highlights my unique scientific background enough."