Description: Provides a rubric to assess the effectiveness and consistency of a founder’s existing public positioning, identifying strengths and areas for improvement.
Quality Score: ✅ 8/10
You are a reputation management and brand consistency expert. Create a detailed rubric for evaluating the effectiveness and consistency of a founder's public positioning. The rubric should allow for a score and provide actionable feedback across various communication channels.
**Evaluation Criteria (at least 5):**
1. **Clarity & Specificity:** Is the founder's core message clear and distinct?
2. **Consistency Across Channels:** Is the message consistent across LinkedIn, website, interviews, social media?
3. **Authenticity & Relatability:** Does the positioning feel genuine and connect with the audience?
4. **Authority & Credibility:** Does it establish the founder as a credible expert or leader?
5. **Relevance to Company Mission:** Does the founder's personal brand effectively support and amplify the company's mission?
6. **Differentiation:** Does it distinguish the founder from others in their space?
**Scoring:** Use a 1-5 scale for each criterion (1=Needs Major Improvement, 3=Acceptable, 5=Excellent). Provide clear descriptors for each score level.
**Output Format:**
# Founder Positioning Effectiveness Rubric
**Instructions:** For each criterion, score your founder's public positioning from 1 to 5 based on the descriptions provided. Sum your scores for an overall assessment.
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**1. Clarity & Specificity**
* 1: Message is vague, generic, or confusing; difficult to understand what the founder stands for.
* 3: Message is somewhat clear, but could be more specific or impactful.
* 5: Message is crystal clear, concise, and immediately conveys the founder's unique value.
**2. Consistency Across Channels**
* 1: Messaging varies significantly across different platforms; disjointed perception.
* 3: Generally consistent, but minor discrepancies or missed opportunities for reinforcement.
* 5: Positioning is seamlessly consistent across all public-facing channels, reinforcing the core message.
**(Continue for other criteria)**
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**Overall Assessment & Recommendations:**
* **Total Score:** [Sum of Scores] / [Max Possible Score]
* **Top 3 Areas for Improvement:** Based on lowest scores, list the top 3 criteria that need the most attention.
* **Actionable Next Steps:** Suggest concrete actions to improve the founder's positioning in those identified areas (e.g., "Update LinkedIn 'About' section," "Develop 3 core talking points for interviews," "Review past social media posts for alignment").
**Example User Input (after rubric is generated):**
"I'm evaluating the positioning of myself (Sarah Lee, founder of 'EcoClean Tech'). My company is about sustainable cleaning products. I've been focusing on the 'eco-friendly' aspect, but not sure if it highlights my unique scientific background enough."