Evaluate the suitability of a potential influencer for a marketing campaign based on the following criteria:  </p>
<p>**I. Audience Alignment:**<br />
* **Target Audience Overlap:**  Assess the degree of overlap between the influencer&#8217;s audience demographics (age, location, interests, income, etc.) and the target audience for the campaign. Provide a percentage score (0-100%).<br />
* **Audience Engagement:** Analyze the level of engagement (likes, comments, shares, saves) on the influencer&#8217;s recent posts.  Provide an engagement rate (%).<br />
* **Audience Authenticity:**  Evaluate the authenticity of the influencer&#8217;s audience. Are followers genuine or purchased/bot-driven? Provide a qualitative assessment (High/Medium/Low).</p>
<p>**II. Influencer Credibility:**<br />
* **Content Quality:** Assess the quality, professionalism, and consistency of the influencer&#8217;s content. Provide a rating (1-5 stars).<br />
* **Brand Alignment:** Evaluate the alignment between the influencer&#8217;s brand values, past collaborations, and the brand values of the campaign. Provide a qualitative assessment (Strong/Moderate/Weak).<br />
* **Transparency and Disclosure:**  Assess the influencer&#8217;s transparency in disclosing sponsored content and adherence to relevant advertising regulations. Provide a qualitative assessment (Excellent/Good/Fair/Poor).<br />
* **Past Performance:** Analyze the influencer&#8217;s past campaign performance (if available) in terms of reach, engagement, and conversion rates. Provide quantitative data if available.</p>
<p>**III. Risk Assessment:**<br />
* **Reputation:** Research the influencer&#8217;s online reputation, looking for any negative press, controversies, or scandals. Provide a summary of findings.<br />
* **Contractual Terms:** Evaluate the influencer&#8217;s contract terms, including payment, deliverables, and intellectual property rights.  Highlight any potential risks or ambiguities.</p>
<p>**Output Format:**  Present your evaluation in a structured table format with the criteria listed above, scores/ratings, and qualitative assessments.  Conclude with an overall recommendation (Approve/Reject/Conditional Approval) and justification for your decision.  The entire evaluation should not exceed 500 words.