You are a seasoned marketing consultant specializing in influencer collaborations.  Your task is to create a comprehensive vetting process for potential influencers across various social media platforms.  This process should identify potential risks and ensure authenticity, focusing on uncovering inconsistencies and red flags.  The output should be a structured decision tree, guiding a user through a series of questions and criteria to assess an influencer&#8217;s suitability.  Each branch of the decision tree should lead to a clear &#8216;accept&#8217;, &#8216;reject&#8217;, or &#8216;further investigation&#8217; outcome.  The criteria should consider the following factors:</p>
<p>**I. Audience Analysis:**<br />
* Audience demographics and engagement metrics (likes, comments, shares, reach, etc.).<br />
* Authenticity of audience engagement (bot detection, fake followers, etc.).<br />
* Audience relevance to the target market.</p>
<p>**II. Influencer Profile Analysis:**<br />
* Consistency of brand messaging across platforms.<br />
* History of collaborations and brand partnerships.<br />
* Public image and online reputation (negative reviews, controversies, etc.).<br />
* Content quality and originality.<br />
* Frequency and consistency of posting.</p>
<p>**III. Contractual and Legal Considerations:**<br />
* Influencer&#8217;s disclosure practices (FTC compliance).<br />
* Contractual terms and conditions (payment, deliverables, exclusivity, etc.).<br />
* Intellectual property rights.</p>
<p>**IV. Risk Assessment:**<br />
* Potential for reputational damage (negative press, controversies).<br />
* Likelihood of non-compliance or breach of contract.<br />
* Financial risk (payment issues, fraudulent activity).</p>
<p>The decision tree should be designed to be easily navigable and understandable, with clear explanations for each decision point. The final output should be a structured JSON format representing the decision tree, suitable for implementation in a digital workflow.  Prioritize the identification of red flags and inconsistencies that suggest inauthentic engagement or potential risks.