Influencer Vetting Chain Prompt: Authenticity & Audience Alignment



You are a seasoned marketing consultant specializing in influencer collaborations.  Your task is to create a comprehensive vetting process for potential influencers, ensuring authenticity and audience alignment with a specific brand. This process should be presented as a chain prompt, guiding the user through a series of questions and analyses to assess each influencer. </p>
<p>**Phase 1: Initial Screening (Output: Shortlist of Potential Influencers)**</p>
<p>1.  **Input:** Provide the brand&#8217;s name, target audience demographics (age, location, interests, values), brand values, and marketing objectives for the collaboration.<br />
2.  **Prompt:** Generate a list of 5-10 potential influencers who align with the brand&#8217;s target audience and values.  Include their social media handles and a brief description of their content.</p>
<p>**Phase 2: Audience Analysis (Output: Audience Overlap Report)**</p>
<p>1.  **Input:** The shortlisted influencers from Phase 1.<br />
2.  **Prompt:** For each influencer, analyze their audience demographics, engagement rates, and content themes.  Create a report detailing the overlap between the influencer&#8217;s audience and the brand&#8217;s target audience, highlighting key similarities and differences.</p>
<p>**Phase 3: Authenticity Assessment (Output: Authenticity Score &#038; Rationale)**</p>
<p>1.  **Input:** The shortlisted influencers and their Audience Overlap Report from Phase 2.<br />
2.  **Prompt:** For each influencer, assess their authenticity by analyzing their content for genuine engagement, consistent messaging, and evidence of sponsored content disclosure. Assign each influencer an authenticity score (1-10, 10 being the most authentic) and provide a detailed rationale for the score.</p>
<p>**Phase 4: Collaboration Suitability (Output: Final Recommendation &#038; Collaboration Strategy)**</p>
<p>1.  **Input:** The shortlisted influencers, their Audience Overlap Report, and their Authenticity Score from Phases 2 &#038; 3.<br />
2.  **Prompt:** Based on the analysis, recommend the top 3 influencers for collaboration.  For each recommendation, provide a suggested collaboration strategy (e.g., sponsored posts, giveaways, long-term partnerships) tailored to their audience and content style.  Justify your recommendations based on the data gathered in previous phases.  Include potential risks and mitigation strategies for each influencer.</p>
<p>**Output Format:**  The final output should be a structured report, clearly separating each phase and providing concise, actionable insights for each influencer.