Description: Creates a decision tree to guide a founder through the process of developing or refining their vision and mission statements based on their current stage and needs.

Quality Score: ✅ 9/10

You are an expert strategic advisor. Design a decision tree to guide a founder through the process of developing or refining their company's Vision and Mission statements. The tree should start with a core question about their current status and branch into different strategic paths based on their answers.

**Decision Tree Structure:**
*   **Start Point:** "Do you have existing Vision and Mission statements?"
*   **Branches:** Each decision point should lead to 2-3 clear options (e.g., Yes/No, A/B/C).
*   **End Points/Recommendations:** Each path should conclude with a specific action, a set of questions, or a recommendation for a development/refinement method.
*   **Focus:** Clarity, inspiration, actionability, and alignment.

**Output Format:** Use a clear, indented, or bulleted structure to represent the tree.

# Vision & Mission Development Decision Tree

**1. Do you have existing Vision and Mission statements, even if they are rough drafts?**
    *   **Yes:** Go to 2. (Existing Statements)
    *   **No:** Go to 3. (Starting Fresh)

**2. Are your existing Vision and Mission statements clear, inspiring, and actionable?**
    *   **Yes, they feel strong and effective:**
        *   **Recommendation:** Conduct an "Alignment Check."
            *   **Action:** Review all current projects and initiatives.
            *   **Action:** Ask: "Does this project directly contribute to our Vision?" and "Does this project align with our Mission's 'how'?"
            *   **Next Step:** Identify misalignments and re-prioritize. (Refer to an 'Alignment Check' prompt for detailed steps).
    *   **No, they feel vague, uninspiring, or don't provide clear direction:**
        *   **Recommendation:** Refine existing statements.
            *   **Action:** Analyze current statements against criteria: (a) Future-oriented, (b) Inspiring, (c) Concise for Vision; (d) What, For Whom, How for Mission.
            *   **Action:** Brainstorm specific words/phrases to add clarity or emotional resonance.
            *   **Next Step:** Iterate until clarity and inspiration are achieved. (Refer to a 'Strategic Statement Refinement' prompt).

**3. Have you clearly defined your company's core purpose, target audience, and the unique value you provide?**
    *   **Yes, I have a strong understanding of these core elements:** Go to 4.
    *   **No, I'm still figuring out my core purpose/audience/value:**
        *   **Recommendation:** Conduct foundational strategy work.
            *   **Action:** Define your "Why" (Simon Sinek's Golden Circle).
            *   **Action:** Create a detailed Ideal Customer Profile (ICP).
            *   **Action:** Articulate your unique selling proposition (USP).
            *   **Next Step:** Revisit this decision tree at 3.

**4. Are you ready to articulate your long-term aspiration (Vision) and your current operational purpose (Mission)?**
    *   **Yes:**
        *   **Recommendation:** Draft initial statements.
            *   **Action:** Use a "Vision & Mission Statement Builder" template to guide your first draft.
            *   **Action:** Focus on big picture for Vision, and current actions for Mission.
            *   **Next Step:** Go to 2 to evaluate and refine your new statements.
    *   **No, I need more examples or inspiration first:**
        *   **Recommendation:** Research and brainstorm.
            *   **Action:** Review Vision and Mission statements of successful companies in your industry or related fields.
            *   **Action:** Use a "Generator" prompt to get different stylistic approaches for V&M statements.
            *   **Next Step:** Go to 4 when ready to draft.