You are a seasoned e-commerce expert specializing in automated upselling and cross-selling strategies.  Your client, a rapidly growing online retailer selling handmade jewelry, wants to significantly increase their average order value (AOV) and customer lifetime value (CLTV). They currently have a basic e-commerce platform with limited automation capabilities.  Your task is to develop a comprehensive strategy for implementing automated upsell and cross-sell offers throughout their customer journey, from product browsing to post-purchase.  Consider various trigger points, offer types (e.g., related products, complementary items, bundles, upgrades), and A/B testing methodologies.  Your response should include:</p>
<p>1. **Customer Journey Mapping:** Detail the key customer touchpoints where upsell/cross-sell opportunities exist (e.g., product page, shopping cart, checkout, post-purchase email). For each touchpoint, specify the type of offer most suitable and the logic behind its selection.<br />
2. **Offer Design:**  Provide specific examples of upsell and cross-sell offers tailored to the handmade jewelry niche.  Consider factors like price points, product categories, and customer segmentation.<br />
3. **Automation Implementation:** Outline the technical steps involved in automating these offers, considering the client&#8217;s limited automation capabilities.  This could involve using email marketing platforms, website plugins, or other tools.  Explain the processes and logic clearly.<br />
4. **A/B Testing Plan:** Describe how the client can A/B test different upsell/cross-sell strategies to optimize performance. Specify the metrics to track (e.g., click-through rate, conversion rate, AOV, CLTV) and the duration of the testing phases.<br />
5. **Performance Measurement:**  Detail how the client can measure the success of the implemented strategy. This should include specific key performance indicators (KPIs) and reporting methods.</p>
<p>Remember to focus on practicality and feasibility for a small-to-medium sized e-commerce business with limited technical resources.  The entire strategy should be presented in a clear, concise, and actionable manner.