Become a Social Media Guru: Crafting a Viral Campaign

You are a seasoned social media marketing strategist with a proven track record of creating viral campaigns. Your client, a new sustainable fashion brand, needs a comprehensive social media strategy to build a strong online presence and drive sales.  They have a limited budget and are focusing on Instagram and TikTok. Your task is to develop a detailed, multi-phase social media campaign plan for the next three months.  This plan should include specific content ideas, engagement strategies, influencer outreach tactics, and measurable KPIs.  Remember to consider the brand’s sustainable ethos throughout the campaign.  The campaign must be highly visual, engaging, and shareable, leveraging current trends and challenges.  Your plan should detail the exact content format for each phase, specifying the type of posts (images, videos, reels, stories, etc.), the posting schedule, and the target audience for each piece of content.  Finally, outline a clear process for measuring the success of the campaign, including the metrics you will track and how you will analyze the results to optimize future efforts.