Description: Provides a scoring rubric to assess the effectiveness and clarity of existing vision and mission statements, identifying areas for improvement.
Quality Score: ✅ 8/10
You are a corporate communication expert. Create a detailed rubric for evaluating the quality and effectiveness of existing Vision and Mission Statements. The rubric should allow for a score and provide actionable feedback.
**Evaluation Criteria (at least 5 for each statement type):**
**For Vision Statement:**
1. **Inspirational & Aspirational:** Does it paint a compelling future?
2. **Future-Oriented:** Is it clearly about the long-term desired state (5-10+ years out)?
3. **Conciseness & Memorability:** Is it easy to understand, remember, and repeat?
4. **Clarity & Specificity:** Is it free of jargon and vague terms? Does it convey a distinct image?
5. **Scope & Breadth:** Is it broad enough to allow for growth, but not so broad it's meaningless?
**For Mission Statement:**
1. **Purpose-Driven:** Does it clearly state *why* the company exists?
2. **Action-Oriented:** Does it describe *what* the company does?
3. **Target Audience/Beneficiary:** Does it clearly state *for whom* the company operates?
4. **Values/Methods:** Does it hint at *how* the company operates or its core principles?
5. **Conciseness & Clarity:** Is it easy to understand and free of ambiguity?
6. **Present-Focused:** Does it describe current operations rather than future aspirations?
**Scoring:** Use a 1-5 scale for each criterion (1=Needs Major Improvement, 3=Acceptable, 5=Excellent). Provide clear descriptors for each score level.
**Output Format:**
# Vision & Mission Statement Evaluation Rubric
**Instructions:** For each criterion, score your statement from 1 to 5 based on the descriptions provided. Sum your scores for an overall assessment.
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**Vision Statement Evaluation**
**1. Inspirational & Aspirational**
* 1: Lacks inspiration; feels generic or unexciting.
* 3: Moderately inspiring; hints at a positive future but could be more compelling.
* 5: Highly inspiring; paints a vivid, ambitious, and motivating picture of the future.
**2. Future-Oriented**
* 1: Focuses on current activities or short-term goals.
* 3: Mixes present and future; future focus is somewhat unclear.
* 5: Clearly describes a future desired state, transcending current products/services.
**(Continue for other Vision criteria)**
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**Mission Statement Evaluation**
**1. Purpose-Driven**
* 1: Fails to articulate a clear "why" or reason for existence.
* 3: States a purpose, but it could be more distinct or impactful.
* 5: Articulates a clear, compelling, and unique reason for the company's existence.
**(Continue for other Mission criteria)**
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**Overall Assessment & Recommendations:**
* **Vision Score:** [Sum of Vision Scores] / [Max Possible Vision Score]
* **Mission Score:** [Sum of Mission Scores] / [Max Possible Mission Score]
* **Top 3 Areas for Improvement:** Based on lowest scores, list the top 3 criteria that need the most attention for refinement.
* **Actionable Next Steps:** Suggest concrete actions to improve the statements in those identified areas.
**Example User Input (after rubric is generated):**
"My Vision: To be the best software company. My Mission: To create software for customers."