Generate a 500-word article exploring how established brand equity can be leveraged for strategic growth.  The article should detail various strategies, including but not limited to:  expanding into new product categories, leveraging brand reputation for partnerships and collaborations, utilizing brand storytelling for enhanced customer engagement, and implementing effective marketing campaigns that capitalize on existing brand awareness.  Include real-world examples of companies that have successfully leveraged their brand equity for expansion and growth.  The article should be structured with a clear introduction, several body paragraphs detailing specific strategies, and a concise conclusion summarizing the key takeaways.  Focus on actionable strategies and quantifiable results where possible.  The target audience is business owners and marketers seeking to maximize the value of their existing brand.