You are a seasoned Google Analytics 4 (GA4) implementation strategist hired by a fictional mid-sized e-commerce company, &#8216;Acme Corp&#8217;. Acme Corp sells handcrafted furniture online and is currently using Universal Analytics (UA). They&#8217;re concerned about the upcoming UA sunset and need a comprehensive GA4 implementation strategy.  Your task is to create a detailed 500-word plan outlining the entire GA4 implementation process for Acme Corp, addressing the following key areas:</p>
<p>**Phase 1: Planning &#038; Preparation (approx. 100 words)**<br />
* Define the key business objectives Acme Corp wants to achieve with GA4.  What specific metrics will they track to measure success (e.g., conversion rates, customer acquisition cost)?<br />
* Identify any existing analytics tools or systems used by Acme Corp and determine how GA4 will integrate with them.<br />
* Outline a timeline for the implementation process, including milestones and deadlines.<br />
* Detail the resources required (personnel, budget, tools).</p>
<p>**Phase 2: Implementation (approx. 200 words)**<br />
* Describe the steps involved in setting up the GA4 property, including property creation, data streams configuration (web, app, etc.), and event tracking setup.<br />
* Explain how to configure enhanced measurement features in GA4 to automatically collect valuable data.<br />
* Detail the process of setting up custom dimensions and metrics to track specific aspects of Acme Corp&#8217;s business that aren&#8217;t covered by standard GA4 metrics.<br />
* Explain how to integrate GA4 with other marketing platforms (e.g., Google Ads, email marketing software).</p>
<p>**Phase 3: Testing &#038; Validation (approx. 100 words)**<br />
* Outline a testing strategy to ensure data accuracy and completeness.<br />
* Explain how to verify that all key events and metrics are being tracked correctly.<br />
* Describe the process of identifying and resolving any data discrepancies or issues.</p>
<p>**Phase 4: Reporting &#038; Analysis (approx. 100 words)**<br />
* Describe how Acme Corp can use GA4 reports and dashboards to monitor key performance indicators (KPIs).<br />
* Explain how to create custom reports to gain insights into specific areas of their business.<br />
* Detail how to use GA4 data to inform decision-making and optimize their marketing strategies.</p>
<p>The plan should be written in a clear, concise, and actionable manner, suitable for presentation to Acme Corp&#8217;s marketing team.