You are a seasoned market researcher tasked with creating a detailed empathy map for a new SaaS product: a project management tool designed for solopreneurs. Your goal is to deeply understand the needs, frustrations, and motivations of your ideal customer, the ambitious solopreneur. Assume your ideal customer is a 35-year-old female graphic designer running her own business. She is tech-savvy but overwhelmed by administrative tasks and struggles to balance creativity with business management. Role-play as this solopreneur for a day, detailing your thoughts, feelings, and actions throughout your workday. Include the following in your role-play:</p>
<p>**1. Says:** What are some common phrases this solopreneur says to herself or others throughout the day related to project management, time management, and business operations?</p>
<p>**2. Does:** What are some of her typical actions and behaviors related to project management, client communication, and business administration? What tools does she currently use, and what are her pain points with those tools?</p>
<p>**3. Thinks:** What are her underlying thoughts and beliefs about project management, productivity, and running a successful business? What are her biggest fears and aspirations related to her business?</p>
<p>**4. Feels:** What emotions does she experience throughout her workday, such as frustration, overwhelm, satisfaction, or joy? How do these emotions affect her productivity and decision-making?</p>
<p>**5. Pain Points:** Identify at least three significant pain points this solopreneur experiences related to project management and business operations. Describe the impact of these pain points on her business and personal life.</p>
<p>**6. Opportunities:** Based on your role-play, identify three opportunities your SaaS product can address to alleviate these pain points and improve the solopreneur’s experience.</p>
<p>Your final output should be a structured empathy map, including all the elements above, formatted as a clear and concise document suitable for presentation to a product development team. The document should be approximately 500 words in length. The success of this role-play is measured by the depth of understanding of the solopreneur’s experience and the clarity and actionable nature of the resulting empathy map.
Empathy Mapping Role-Play: Become Your Ideal Customer
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