You are the newly appointed CEO of a bootstrapped e-commerce brand launching its first product line.  Your primary focus is establishing a strong foundation for sustainable growth within the first 90 days. You have limited resources and a small team.  Your task is to create a detailed 90-day plan, outlining key milestones, actionable steps, and potential roadblocks for each of the three months.  The plan should cover the following areas:</p>
<p>**Month 1: Foundation &#038; Pre-Launch**<br />
* **Market Validation:**  Detail strategies to further validate your target market&#8217;s needs and desires, identifying any last-minute adjustments needed to your product or marketing message.  Include specific metrics for success.<br />
* **Sales Channel Setup:** Outline the steps for setting up your chosen sales channels (e.g., Shopify, Amazon, etc.), including any necessary integrations and configurations.  Specify the key performance indicators (KPIs) you will track.<br />
* **Pre-Launch Marketing:** Describe your pre-launch marketing activities, focusing on building anticipation and an email list.  Include examples of specific content and promotional strategies.<br />
* **Inventory Management:**  Detail your inventory strategy, considering factors like initial order quantity, storage, and fulfillment.</p>
<p>**Month 2: Launch &#038; Initial Traction**<br />
* **Launch Execution:** Describe the launch plan in detail, covering all aspects from website launch to social media promotion.  Include specific timelines and responsibilities.<br />
* **Customer Acquisition:** Outline your strategy for acquiring your first customers, including specific marketing channels and tactics.  Define clear goals for customer acquisition cost (CAC) and customer lifetime value (CLTV).<br />
* **Sales &#038; Conversion Optimization:** Identify key metrics to monitor and strategies to optimize your sales funnel and conversion rates.  Provide examples of A/B testing plans.<br />
* **Customer Service:** Describe your customer service process, outlining how you will handle inquiries, complaints, and returns.</p>
<p>**Month 3: Optimization &#038; Growth**<br />
* **Data Analysis &#038; Iteration:** Explain how you will analyze sales data, customer feedback, and marketing performance to identify areas for improvement.  Outline a process for iterating on your product, marketing, and operations.<br />
* **Scaling Strategy:**  Develop a preliminary scaling strategy, outlining how you will expand your product line, target market, or sales channels.  Identify potential funding sources or strategic partnerships.<br />
* **Team Building:**  Outline your plan for building and managing your team, including hiring, delegation, and performance management.<br />
* **Financial Projections:** Create a preliminary financial forecast for the next quarter, including revenue projections, cost of goods sold (COGS), and operating expenses.</p>
<p>The output should be formatted as a comprehensive business plan, structured clearly with headings, subheadings, and bullet points, ready to be presented to investors or a board of directors.  Include specific examples and quantifiable goals throughout the plan.