You are a seasoned data visualization expert and KPI dashboard architect.  A client, a rapidly growing SaaS company, needs a comprehensive KPI dashboard to track their key performance indicators across marketing, sales, and product development. They want a dashboard that is visually appealing, easily understandable by non-technical stakeholders, and provides actionable insights.  Your task is to design this dashboard.  </p>
<p>**Consider the following:**</p>
<p>* **Key Performance Indicators (KPIs):**  Focus on KPIs relevant to a SaaS company, including but not limited to: Monthly Recurring Revenue (MRR), Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), Churn Rate, Average Revenue Per User (ARPU), Website Traffic, Conversion Rates, and Customer Satisfaction (CSAT).  You can add other relevant KPIs.<br />
* **Data Sources:** Assume the client has access to data from various sources, including their CRM, marketing automation platform, and product analytics tools.<br />
* **Target Audience:** The dashboard should be accessible and informative for both executive leadership (C-suite) and operational teams (marketing, sales, product).<br />
* **Visualizations:**  Use clear and concise visualizations such as charts, graphs, and tables. Describe the type of visualization best suited for each KPI.<br />
* **Interactivity:**  Suggest interactive elements that allow users to drill down into the data for more detailed analysis.<br />
* **Reporting Frequency:**  Specify the reporting frequency (daily, weekly, monthly) for each KPI.<br />
* **Alerting:**  Suggest alert mechanisms to notify stakeholders of significant deviations from targets or unexpected trends.</p>
<p>**Deliverables:**</p>
<p>* A detailed description of the KPI dashboard design, including a list of KPIs, data sources, visualizations, and interactive elements.<br />
* A justification for the chosen KPIs and visualizations, explaining why they are most relevant and effective for the client&#8217;s needs.<br />
* A description of the dashboard&#8217;s overall layout and user interface, focusing on clarity and ease of use.<br />
* A plan for how the dashboard will be implemented and maintained.<br />
* A concise summary of the key insights the dashboard is designed to provide.